Gold Winner In The Category Cycling and Bikepacking
The BBB BackStreet LED ERT Helmet was developed for everyday urban mobility — targeting commuters, eBike riders, and cyclists who use the bike as a practical mode of transportation rather than for sport. The focus is on visibility, comfort, and practical safety features, combined with a construction concept that also considers the product’s end of life.
At the center of the concept are two core technologies: ERT™ and RMR. ERT™ (Energy Reduction Technology) is designed to help manage linear and rotational impact forces through a flexible polymer system, while the RMR construction (Removable, Modular, Recyclable) introduces a circular design approach. Thanks to its glue-free architecture, the helmet can be disassembled by hand, allowing cleaner material separation and more effective recycling. An integrated rechargeable rear LED light further improves visibility in urban traffic. For this combination of safety and sustainability-focused design, the helmet received a European Outdoor Award 2026.
What convinced the jury:
★ Circular RMR construction
The modular, glue-free architecture allows easier disassembly and improved recyclability.
★ Integrated visibility
The rechargeable rear LED light improves visibility in urban traffic conditions.
★ ERT™ impact management
The flexible polymer system supports more controlled energy management during impacts.
Jury Statement:
Circular design, visibility, and impact management come together in a coherent system. The RMR platform enables disassembly without adhesives, while the integrated LED and ERT pads address real urban riding needs. A well-executed step toward combining safety, usability, and responsible product design in everyday cycling.
Product Scoring:
Built for Protection, Designed for Recycling
The BackStreet LED ERT Helmet combines two distinct development approaches within one platform: impact management during use and material separation after the product lifecycle.
The ERT™ technology complements traditional helmet construction with a flexible polymer system designed for more controlled energy transfer. At the same time, the RMR architecture introduces a modular, glue-free build that simplifies disassembly and recycling. Together, these technologies create an urban cycling helmet that aligns safety, everyday usability, and circular product design.
Product Specifications:
- Category: Urban and eBike cycling helmet
- Technologies: ERT™ & RMR
- Construction: Glue-free modular architecture
- Visibility: Integrated rechargeable rear LED light
- RRP: €59.95
- Product lifecycle: Approx. 3–5 years
BBB CyclingBBB CyclingBBB CyclingDesign & Materials
The BackStreet LED ERT Helmet uses a modular construction in which components are connected without adhesives. This approach allows cleaner material separation and improved recycling at the end of the product lifecycle.
At the core of the helmet is the ERT™ system. The integrated low-density polymer elements are designed to help manage both linear and rotational impact forces without negatively affecting comfort, fit, or ventilation. The concept is complemented by an integrated rear LED light that improves visibility in urban traffic and forms part of the helmet structure itself.
Intended Usage
The BBB BackStreet LED ERT Helmet was developed for urban mobility and everyday cycling use. It targets commuters, eBike riders, and daily cyclists navigating mixed traffic environments. The helmet is intended for short to mid-distance riding, changing light conditions, and frequent stop-and-go situations where visibility, comfort, and practical safety features are essential for consistent daily wear.
