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Sarina

For over five years, Sarina has worked in the sports and outdoor world with a focus on storytelling, content creation, and digital narratives. With a journalistic mindset, she enjoys shaping ideas, experiences, and trends into thoughtful, engaging content.

Outside of work, Sarina finds balance through movement and nature. She spends her time bouldering, hiking or cycling through the wide, scenic views of Bavaria, using these moments to reset, observe, and gather fresh inspiration. Variety, curiosity, and a sense of flow shape both her active lifestyle and creative process.

Combining industry knowledge with a passion for words, visuals, and sport, Sarina focuses on authentic stories that connect people, places, and movement in a natural and meaningful way.

73 articles published
European Outdoor Award Winner: Mammut Eiger Speed Light Down IN Hooded Jacket Men Sidas 2

European Outdoor Award Winner: Mammut Eiger Speed Light Down IN Hooded Jacket Men

Bronze Winner In The Category Mountaineering The Mammut Eiger Speed Light Down IN Hooded Jacket Men was developed as an emergency insulation layer for fast alpine movement. Built for speed mountaineering and high-intensity alpine use, the jacket focuses on delivering immediate warmth with minimal weight and pack volume — particularly during rapid weather changes or…

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A man running as a symbol of how bio-based materials are redefining performance in sports©denis96 / Unplash.com

Material Matters: How Bio-based Materials Are Redefining Performance in Sports

Today, natural and bio-based materials are no longer passive inputs. They increasingly shape how products perform, how fast innovation can scale, and how much trust brands earn over time. Material choices now influence whether performance claims hold up, whether innovation moves beyond pilots, and whether sustainability progress feels credible or forced. This shift is…

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