https://youtu.be/TCUS0ke7DGEWhat does the European Outdoor Group do and what is your role as director?This is the question I probably get asked most. European Outdoor Group is the association for the European outdoor sector. And by sector I do not only mean brands. We try to represent the whole outdoor value chain, starting from suppliers and…
One of the main steps most brands today take to ensure their products can live up to customers' expectations is conduct product testing programs. It is a kind of evaluation where they invite genuine users to try their merchandise for a while to provide constructive feedback, which is then used to further refine the product. …
Long before new products hit the shelves, they reach a small group of users who get to try them before anyone else in the world. What sets them apart is not luck. It's their responsibility as testers to analyze the item and send feedback to manufacturers, so they can refine it before launch.
This process…
You are planning your next climbing adventure and wondering which pieces of gear actually make a difference. This is not about things that are simply “nice to have,” but about equipment that has a noticeable impact on safety, flow, and stress levels.
This is exactly what the outdoor and climbing scene is talking about right…
You know the feeling: you just want to go hiking — and suddenly the internet turns into an endless gear catalog. New fabrics, new shoes, new packs, new so-called must-haves. At the same time, experienced hikers often say the exact opposite: bring less, make better choices, and focus on comfort where it really matters.
We…
Have you ever invested in sports gear that felt like it was made just for you? It could be a running shoe that hugged your feet perfectly or a training jacket that did not make you feel restricted.
Those experiences are not merely your luck working in your favor. They are a result of unmatched…
Ever noticed how some people stay active for decades while others burn out after a few intense years? That difference usually isn’t talent or luck. It’s longevity. In sports, longevity means building a body that keeps moving well, feeling strong, and staying injury-free for a long time. Not just for one season. Not just for…
You don’t train the same way every day. One day it’s heavy lifts, the next it’s HIIT, and sometimes it’s just getting through a workout after a long day. The best training shoes for men can make your sessions feel more comfortable, more stable, and more effective and each pair below was chosen because it…
Training for a marathon changes how you think about running. Long runs get longer, tired legs feel real, and suddenly shoes matter a lot more. The right pair can help you stay strong all day, confident, and consistent as the miles stack up week after week. Here are the 20 best marathon training shoes for…

