Skip to content Skip to sidebar Skip to footer

European Outdoor Award Winner: Imbox Protection

Bronze Winner In The Category Material

Imbox Protection is an automated solution for retailers that professionally protects shoes in less than one minute. The The globally patented IMBOX system applies an invisible, Allergy Certified and PFAS-free protective coating that repels water, dirt, stains, and protects against colour fading from UV, thereby helping shoes look good and fresh for longer.

IMBOX was developed for the retail sector; it is easy to use and integrates directly into the point-of-sale system, making the IMBOX footwear protection service a seamless part of every transaction.

The treatment takes place in a closed chamber, ensuring consistent results and a safe, controlled process. The shoes can be worn immediately after treatment. With more than 40 million of treatments this year and rapidly growing and consistently high customer satisfaction, IMBOX is already established in traditional shoe retail stores, where it creates an additional source of revenue. With thousands of retail locations across Europe and the rest of the world, IMBOX now aims to conquer the outdoor market as well.

What convinced the jury:

Instant, Allergy Certified, and PFAS-free protection:
Applied in just 60 seconds, the shoes are ready to wear again immediately.

Safe and even application:
The closed system prevents inhalation, ensures precise dosing, and provides even coverage every time.

Effect and added value:
The premium protection keeps the shoes looking like new longer and creates a unique service for retailers.

Jury Statement:

Imbox Protection makes shoe care services in retail effortless, safe, and effective. The PFAS-free treatment is applied in a closed system, so no one inhales chemicals, while precise dosing ensures that every shoe is evenly protected. It promotes the product’s longevity and creates a seamless, high-quality service for retailers and customers alike.

Product Scoring:

Imbox Protection Product Scoring

More protection for shoes & service for brick-and-mortar and e-commerce retailers

The globally patented Imbox Protection® is an automated and fast solution for the point of sale in brick-and-mortar and online to make shoes water-, dirt-, and stain-repellent without compromising the breathability or natural feel of the material.

Degree of innovation55%

In just 60 seconds, the shoes are evenly sprayed in a closed chamber with a fine mist of a PFAS-free, highly effective protective liquid, ensuring that all materials are precisely and completely saturated. Controlled nozzles ensure exact dosing, while an activated carbon filter system reliably filters out excess particles. The closed system guarantees a safe and stable process, both for users and for the store environment. Intelligent control systems monitor time, pressure, and distribution, ensuring consistent results with every application.

Product Specifications:

  • PFAS-free protection treatment
  • Allergy Certified treatment process
  • Protection against water, dirt, stains, and fading from UV rays
  • Independently tested by the PFI Institute in Pirmasens
  • Water-based treatment also available

Efficient protection from Denmark: Safe, precise, durable

The IMBOX system is manufactured in Denmark and meets high Nordic standards for quality and compliance. The treatment fluid is developed in Northern Europe to provide effective protection while meeting strict safety and environmental standards; it is also available in a water-based formula.

The formula is optimized for minimal consumption through precise, controlled application, ensuring efficient use of ingredients without unnecessary waste.

Automated in-store application minimizes product waste and eliminates the need for aerosols, while the enclosed chamber and filter system capture excess particles.

Compared to conventional sprays, the protection lasts up to three times longer on average, with significantly less liquid consumed thanks to the controlled application.

Intended Use

IMBOX is designed for use in retail at the point of sale, both in physical stores and online, ensuring a seamless omnichannel customer journey. Sales staff place the newly purchased shoes into the device and start the treatment process. In less than a minute, the shoes receive a professional protective coating and are immediately ready to wear, which enhances both product performance and customer satisfaction.

IMBOX is suitable for all segments, from fashion and lifestyle to outdoor and performance footwear, and is compatible with most materials, making it appealing to a broad and diverse customer base. The IMBOX service enhances the in-store customer experience and is intended for new and used shoes to strengthen the in-store loyalty loop and increase the basket size.

Regina Henkel

Written by:

Regina Henkel

Dr. Regina Henkel has been a specialist journalist in the fashion and sports industries since 2000. After studying textile science and business administration, she began her career at the international trade magazine Sportswear International (part of the Deutscher Fachverlag), completed her doctorate, and returned to trade journalism. Since 2010, she has been writing as a freelance journalist for international B2B publications, special interest magazines, and cultural studies journals. Since 2015, she contributes to FashionUnited, covering key topics in fashion, sports, sustainability, and digitalization.

LinkedIn

Leave a comment