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Sarina

For over five years, Sarina has worked in the sports and outdoor world with a focus on storytelling, content creation, and digital narratives. With a journalistic mindset, she enjoys shaping ideas, experiences, and trends into thoughtful, engaging content.

Outside of work, Sarina finds balance through movement and nature. She spends her time bouldering, hiking or cycling through the wide, scenic views of Bavaria, using these moments to reset, observe, and gather fresh inspiration. Variety, curiosity, and a sense of flow shape both her active lifestyle and creative process.

Combining industry knowledge with a passion for words, visuals, and sport, Sarina focuses on authentic stories that connect people, places, and movement in a natural and meaningful way.

18 articles published
Person biking on a street showing bike trendsMarkus Spiske / Unsplash.com

Bike Trends 2026: The Bicycle Trends You’ll Actually Feel in 2026

You can browse bikes completely relaxed in 2026 – or you can use the moment in which a lot is currently shifting. Because when you bring together the conversations from the bike ecosystem, it is less about “yet another new model” and more about systems: wheel sizes, motor platforms, software, connectivity, service – and a…

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A man running as a symbol of how bio-based materials are redefining performance in sports©denis96 / Unplash.com

Material Matters: How Bio-based Materials Are Redefining Performance in Sports

Today, natural and bio-based materials are no longer passive inputs. They increasingly shape how products perform, how fast innovation can scale, and how much trust brands earn over time. Material choices now influence whether performance claims hold up, whether innovation moves beyond pilots, and whether sustainability progress feels credible or forced. This shift is…

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Aerial view of intermodal containers illustrating supply chain risk management@Timelap / Unsplash.com

Beyond Compliance: How Data and AI Are Reshaping Supply Chain Risk Management

Most sports brands don’t fail because they ignore sustainability. They fail because they underestimate how fast it turns into risk. A delayed shipment due to missing data, a product flagged for chemical concerns, or a sudden regulatory change in one market can quietly disrupt an entire season. What’s different today is scale and speed. Regulations…

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A stop sign in front of trees as a symbol of sustainability regulations©Yevhenii Dubrovskyi/Unsplash.com

From Regulation to Resilience: How Brands Can Turn Sustainability Regulations into Advantage

Regulation used to be something brands reacted to. Now, it’s something that reveals whether a business can compete. For sports and outdoor leaders, sustainability regulations aren’t background noise anymore, they shape how products are designed, how supply chains are managed, and how brands are judged by partners and consumers alike. New frameworks like the EU’s…

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A bird in a forest.©Aswin p s / Unsplash.com

Nature Pays Off: How Biodiversity Protection Is Turning into a Strategic Brand Asset

Nature has always been the stage for sport and outdoor brands. From trails and mountains to rivers and coastlines, these environments do more than host products. They shape what brands stand for. What has changed is that nature is no longer a stable backdrop. It is under visible pressure, and that pressure is now shaping…

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