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Marlene

Marlene has been active in the sports business for over five years and loves bringing her passion for sports, outdoor adventures, and creative content strategies into her daily work. She knows the trends of the industry like the back of her hand and understands exactly how to make brands feel authentic while engaging their community.

In her free time, she heads out to the mountains or into nature to recharge and gather new ideas. She stays active with a variety of sports: skiing, Pilates, spinning, or boxing – as long as there’s variety and balance.

With her combination of sports business expertise, content marketing know-how, and genuine enthusiasm for movement, Marlene is the perfect contact for anyone looking to connect sports, brands, and digital storytelling.

18 articles published Follow:
5 Health trends & opportunities for the sports industry: WHO perspective health trend 1©Sven Mieke / Unsplash.com // Dr. Hans Henri P. Kluge WHO

5 Health trends & opportunities for the sports industry: WHO perspective

The 5 health trends at a glance: Trend 1: We are getting older. → WHO: "Gyms as a future part of the healthcare system" Trend 2: We are gaining weight. → WHO: "Changing environments that promote weight gain" Trend 3: We are losing weight mentally. → WHO: "Exercise alleviates symptoms, but is no substitute for…

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Community-Based Fitness Activities are part of the top fitness trends in sports@Fellipe Ditadi / Unsplash.com

Top 20 Fitness Trends in Sports Taking Over 2026

Fitness in 2026 is evolving, and you’ve probably noticed the change. People are moving away from nonstop, grueling workouts and focusing on smarter, sustainable training. The top fitness trends in sports highlight how athletes and everyday fitness lovers are training differently, emphasizing recovery, performance, and long-term health. Discover the top fitness trends in sports for…

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Best Sports Podcasts Mikrophon©Erik Mclean / Unsplash.com

10 Best Sports Podcasts

If you love sports, chances are you also love listening to people talk about sports. Podcasts make that possible anytime, anywhere. You hear opinions players won’t share on TV, stories that never make headlines, and lessons that stick with you. As someone who listens daily, these are the best sports podcasts we always come back…

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Person swimming in a pool doing the best sports for cardio fitness@Getty Images / Unsplash.com

10 Best Sports for Cardio Fitness

Ever wonder why some days you feel full of energy and other days everything feels heavy? That’s cardio fitness showing up. It’s all about how well your heart and lungs support you when you move. When they get stronger, life feels lighter. Walking longer, playing harder, even chasing goals feels easier. The best part? You…

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European Outdoor Award Winner: Edelrid OHMEGA

European Outdoor Award Winner: Edelrid OHMEGA

In climbing, control is everything. The Edelrid OHMEGA is a compact, intuitive brake assistant that delivers smoother catches, compensates for weight differences, and enhances safety for every rope team. By supporting dynamic belaying and reducing hard impacts, it builds confidence at the crux and control at the belay. Deservedly, the jury honored the product with…

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