B2B Corner

For Brands

Choose the right Future of Sports Hub format for your next move.

Whether you are preparing a launch, sharpening your retail story or looking for direct feedback from real athletes: the B2B Corner gives you one clear entry point into Future of Sports Hub’s most relevant brand formats. Use it to validate products with consumers, build award-driven visibility and turn community exchange into sharper decisions.

Consumer Award

Future of Sports Consumer Award

Turn real-world testing into a visible proof point for your product. The Consumer Award gives brands independent recognition based on feedback from real Consumer Experts.

• Build trust with consumer-tested credibility.
• Create strong assets for launch, PR and retail conversations.
• Collect feedback that sharpens product and communication decisions.

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Outdoor Industry Award

European Outdoor Award

Put your innovation on a premium outdoor industry stage. The European Outdoor Award creates visibility where brands, retailers, media and decision-makers meet.

• Strengthen your product story with independent award recognition.
• Gain exposure across industry, media and event touchpoints.
• Use the winner communication package to support sell-in and sell-out.

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Community

Future of Sports Collab Club

Bring your brand closer to active athletes and engaged consumers. The Collab Club connects you with people who test, question and improve sports products in real use.

• Receive direct product feedback from relevant target groups.
• Discover what consumers actually need before, during and after launch.
• Create authentic exchange through tests, surveys, events and partnerships.

Start collaborating

Insights

Stay ahead in Sports Business