What is the Future of Sports Hub?
Future of Sports Hub (FOSH) is a knowledge platform for sports and sports business.
We focus on the ideas, innovations, and people shaping where sport is heading next. From emerging tech and sustainable practices to groundbreaking athlete initiatives, we highlight the forces actively shaping sport today. Not from the sidelines, but from inside the ecosystem.
Future of Sports Hub is built by people who have been part of the sports industry’s conversation for many years. For a long time, ISPO was the central platform where members of our team helped shape editorial direction, content strategy, and daily publishing. It was where we explored innovation, sustainability, performance, and the business forces shaping sport worldwide – not through headlines, but through context.
When that phase came to an end, it became clear to us that we wanted to continue pursuing what truly drives us and is dear to our hearts – sharing knowledge, celebrating innovation, and connecting the sports community.
That is how Future of Sports Hub came to life: a brand shaped by shared experience, editorial depth, and a clear focus on understanding where sport is heading next.
What we do
Future of Sports Hub exists to bring clarity into a fast-moving, often noisy sports industry.
- Through insights, we contextualize what matters.
- Through awards, we highlight real innovation and excellence.
- Through community, we connect brands with people who live and breathe sport.
We celebrate progress without hype and bring together those who care deeply about the future of the sports ecosystem. We create Insights, Awards & Community Spaces for the Sports Ecosystem.
Why this matters (now)
Sport is changing – fast.
It is no longer just individual movement and competition. Sport is culture, technology, lifestyle, and business at the same time. Traditional structures are shifting, direct relationships between brands and communities are growing, and the way innovation becomes relevant has fundamentally changed.
You can see this clearly in the transformation of platforms like ISPO. The long-established global sports trade show is currently being restructured through a new joint venture between Messe München and Raccoon Media Group, signaling a broader shift.
This isn’t an isolated move. It’s a reflection of where the entire sports ecosystem is heading.
And that is exactly where Future of Sports Hub comes in, offering a platform for insight, exchange, and collaboration within the evolving sports ecosystem.
Our mission
The mission of Future of Sports Hub is to make the future of sport understandable, accessible, and actionable.
We stand for:
- Editorial quality over noise
- Context over hype
- Relevance over volume
Our content bridges the gap between sports business professionals and passionate prosumers – people who don’t just consume sports but actively shape it through ideas, products, and perspectives.
We work closely with brands, startups, federations, and decision-makers across the industry. Not as distant observers, but as contributors who understand the realities of sports business from the inside.
The Purpose Behind Future of Sports Hub
Future of Sports Hub is not a trend blog.
It is not built for clicks or cycles.
Future of Sports Hub is a magazine with a clear point of view – created by experts and enthusiasts, driven by curiosity, and shaped by years of real industry experience.
We connect brands with people who live and breathe sports.
We celebrate innovation and excellence through awards.
We foster a community where insights, opinions, and real-world experiences come together.
Future of Sports Hub is a brand for those who want to stay ahead of what’s next in sport and understand why it matters. Join our community of innovators, leaders, and enthusiasts, and stay connected with the latest insights through our newsletter. Be part of shaping the future of sports.
