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European Outdoor Award 1

European Outdoor Award

Showcase Your Innovation to the Entire Outdoor Industry.

European Outdoor Award 1

European Outdoor Award

Celebrating Innovation Across the Entire Outdoor World

Where Outdoor Excellence Meets Global Recognition

The European Outdoor Award celebrates the most innovative outdoor brands, products, and experiences, evaluating the full outdoor ecosystem. Gain unmatched visibility, showcase your innovation, and connect with retailers, media, and consumers across the industry. Integrated into European Outdoor Week, the award provides a strong platform for communication and storytelling, with winners presented as part of a large exhibition, offering an outstanding stage for brand exposure and engagement.

Key Dates

  • Application Deadline: April 13, 2026
  • Jury Meeting: April 23–24, 2026
  • Award Gathering: May 16, 2026
  • Award Exhibition: May 17–19, 2026
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Categories

The European Outdoor Award showcases the outdoor ecosystem with two category types:

Product Categories:

  • Mountaineering
  • Hiking
  • Climbing
  • Trailrunning
  • Camping & Travel
  • Cycling & Bikepacking
  • Kids & Family
  • Outdoor Lifestlye
  • Multisport
  • Material
  • Start-up*

Community Categories:

  • Movie*
  • Personality*

  • Diversity, Equity & Inclusion – Project*
  • Nature Conservation Project*
  • Retailer*

* Please note that applications are not accepted for these categories. Winners are exclusively curated and selected by the jury.

Award Placements per Category

Gold Winner – First Place in each category is officially announced during the ceremony, honoring the highest achievement.

Silver Winner – Second Place in each Category

Bronze Winner – Third Place in each Category

Turn Your Award into Sales, Media Coverage & Industry Recognition

Your winning innovation deserves more than a trophy – get featured in editorial articles, premium magazines, and high-profile events that drive visibility, credibility, and tangible sales.

Event & Exhibition Presence

  • Showcase your innovation at the European Outdoor Award exhibition
  • Participation in the official award ceremony
  • Product testing by selected Consumer Experts from the Future of Sports Collab Club

Digital Winner Articles

  • Each winner gets a dedicated editorial article published across the award’s media network and the Future of Sports Hub.
  • Reach industry professionals and outdoor enthusiasts alike.
  • Proven to drive sell-in and sell-out for retailers.

European Outdoor Award Magazine

  • Highlights from the jury meeting

  • Insights into the judging process

  • Portraits of all winners

  • Interviews with key partners, sponsors, and industry leaders

European Outdoor Award 3
European Outdoor Award 4
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Your Investment for Maximum Visibility

Application: €100 Handling Fee
If You Win: €5,500 Winner Communication Package

  • Official European Outdoor Award label & communication rights
  • Exhibition presence within the European Outdoor Week
  • Inclusion in the European Outdoor Award magazine
  • Editorial winner article via the award media network
  • PR & media amplification
  • Participation in the official award ceremony
  • Product testing of the submitted winning innovations by selected Consumer Experts of the Future of Sports Collab Club

Your Investment for Maximum Visibility

Your investment includes full PR coverage, exhibition space, digital campaigns, and inclusion in the European Outdoor Award magazine – all crafted to maximize your brand’s impact before, during, and after European Outdoor Week.

What You Get:

  • Official European Outdoor Award label & communication rights
  • Exhibition presence within the European Outdoor Award showcase
  • Editorial winner article via the award media network
  • Inclusion in the European Outdoor Award magazine
  • PR & media amplification
  • Participation in the official award ceremony
  • Product testing of the submitted winning products by selected Consumer Experts of the Future of Sports Collab Club

Why It Pays Off:

  • Increase your brand’s visibility before, during, and after the event

  • Premium execution increases brand desirability

  • Drive tangible sales impulses for sports retail

  • Gain authentic consumer perspectives

  • Independent international jury ensures credible evaluations

  • Strong presence and recognition within European Outdoor Week

  • Leverage real-world validation through collaborative product testing with relevant consumer experts

Investment: €5,500 per Winner (+ €100 Handling fee)

Jury & Team

The awards are evaluated by an independent, international jury composed of:

  • Renowned journalists
  • Experts from the sports retail sector

  • Sustainability specialists

  • Members of the Future of Sports Hub Collaborators Club, representing the consumer perspective

  • Christian Schneidermeier, Director European Outdoor Group (EOG)

Christian Schneidermeier

Christian Schneidermeier

Director, EOG

Regina Henkel

Regina Henkel

Journalist

Andi Spies

Andi Spies

Journalist

Ralf Kerkeling

Ralf Kerkeling

Journalist

Prof. Dr. Martina Wengenmeir

Prof. Dr. Martina Wengenmeir

Journalist

And many many more …

Project Management:

Florian von Stuckrad

Florian von Stuckrad

CMO, MPM AG

+49 176 30889804

Philip Kamp

Philip Kamp

Key Account Management, MPM AG

+49 179 4884587

Sponsoring Opportunities - European Outdoor Award 2026

As Title Sponsor of the European Outdoor Award 2026, your brand will receive maximum visibility across all key communication channels and touchpoints of the award program – reaching leading outdoor brands, innovators, media, and industry professionals across Europe.

Brand visibility includes:

  • Logo placement in 2–3 EOG newsletters
  • Prominent logo integration on the European Outdoor Award landing page on the Future of Sports Hub
  • Wallpaper Ad on the EOG  landingpage (1 Year)
  • Logo presence within Award Force, the official platform used for product submissions
  • Logo integration in exhibitor mailings
  • “Presented by” branding modules integrated into all European Outdoor Award winner articles published on the Future of Sports Hub

Premium content & event exposure:

  • A large editorial feature on the Future of Sports Hub, including a professionally filmed on-camera interview, produced with one of our renowned editors
  • Logo placement on all event photo walls
  • Brand presence within presentation slides during the Award Ceremony
  • Live stage interview with brand representation at the award ceremony in Riva del Garda

This package offers a unique opportunity to position your brand at the center of innovation in the European outdoor industry.
Investment: €35,000

Further Sponsoring options are avialable. Please contact MPM Team for more informations.

FAQs

General

Any brand that plays – or will play – an active role in the European outdoor market is eligible to submit products for the European Outdoor Award.

There are three winners per category:

  • Gold
  • Silver
  • Bronze

No additional awards are granted beyond these three distinctions.

No.

There are ten product categories that require active submission.

The remaining six special categories are selected directly by the renowned jury and do not require submission.

Each brand may submit up to six products.

No, collections cannot be submitted as a whole. However, multiple individual products from the same collection may be entered separately.

An exception applies if two products are functionally inseparable and together form the core innovation of the submission. For example, if the unique aspect of the product lies in a newly developed docking or connection mechanism between two items, such as a jacket and pants designed to work as a single functional system, these products may be submitted together as one entry.

If you are unsure whether your product qualifies for such a joint submission, please feel free to contact the MPM team at any time.

Registration for the award itself is free of charge.

€100 handling fee per submitted product applies. This fee covers:

  • Product handling
  • Insurance
  • Storage
  • Transfers
  • Administrative processing

The €100 handling fee is invoiced upon submission.

Once the jury meeting has concluded at the end of April and the winners have been officially determined, invoices for the Winner Communication Package (€5,500) will be issued.

As the production effort for the communication package is substantial, we kindly ask for prompt payment.

This video is intended for internal use only, for example during the jury meeting. It serves as an introduction to your product and should be structured like a classic elevator pitch.

The video does not need to be professionally produced. A simple selfie video recorded by a relevant representative — such as a product manager — is perfectly sufficient, as long as the sound quality is good and the presentation is in English.

The maximum length should not exceed two minutes.

Please make sure to address the following key points:

  1. Briefly and concisely explain why your product is unique (e.g., highlight its core USPs).
  2. Are there comparable products on the market? If so, what differentiates yours?
  3. Why does your product deserve to win an award?
  4. Feel free to address the jury directly in your video.

If you have any additional questions, please do not hesitate to contact the MPM. team

Communication

All participants will be informed no later than two days after the jury meeting whether they have won a European Outdoor Award or not.

The exact ranking — Gold, Silver, or Bronze — will be officially announced during the Award Ceremony at European Outdoor Week.

There is no embargo.

You may begin communicating your award win immediately after the jury meeting decision and use it directly for retail (sell-in) and consumer (sell-out) communication.

We recommend aligning your communication launch with the European Outdoor Group and the Future of Sports Hub. The recommended communication timeline and strategy will be provided together with your official winner notification.

Yes.

As a winner, you will be integrated into the official communication timeline and strategy, particularly across social media channels and coordinated activities with the European Outdoor Group and the Future of Sports Hub.

The Winner Communication Package provides a comprehensive communication setup that supports brands in both sell-in and sell-out processes.

It includes:

  • Digital assets (logo templates, hangtags, and more)
  • A large bilingual editorial feature on the Future of Sports Hub
  • An in-depth editorial article based on the official jury statement
  • A 360° product video clip with USP overlays
  • A filmed on-camera interview between a juror and a brand representative (e.g., product manager, marketer, CEO)
  • Optional product testing within our Pro-Sumer community
  • Integration of authentic consumer reviews into the editorial article
  • Targeted distribution of the article to relevant B2B and B2C audiences

This package delivers a premium communication tool to strengthen your brand positioning in both retail and consumer markets.

Yes.

In the event of winning, each winner is required to purchase the Winner Communication Package (€5,500).

Yes.

There will be a dedicated European Outdoor Award Magazine, which will be distributed to visitors during the event.

For any additional questions regarding submission or award procedures, the team at MPM AG and Florian von Stuckrad are happy to assist you at any time.

Florian (fvs@mpm-ag.de) and Philipp (pk@mpm-ag.de)

We are also pleased to arrange individual Microsoft Teams meetings to answer your questions personally and in detail.

European Outdoor Week

Yes.

Every winner will be celebrated on stage during the official ceremony as part of the European Outdoor Group’s European Outdoor Week. Please note that there are only three winners per category.

No.

While we are pleased if you exhibit at European Outdoor Week, exhibition is not a requirement for award participation.

Yes.

Winning products will be highlighted both physically and digitally at the European Outdoor Award Exhibition during the event.

Future of Sports Hub

The Future of Sports Hub is the new editorial platform for modern sports product communication.

A team of renowned sports journalists, communication experts, and prosumers ensures the professional introduction and positioning of your innovations and product highlights. The platform’s independent editorial positioning underlines the credibility and authority of the published articles.

The Future of Sports Hub maintains an official media partnership with the European Outdoor Group and serves as the dedicated communication organ for the European Outdoor Awards.

The Future of Sports Hub addresses everyone interested in innovative new products from the world of sports.

This includes:

  • B2B audiences (retailers, buyers, and industry professionals) to support sell-in processes
  • Enthusiastic athletes and prosumers
  • Consumer experts and end consumers interested in high-performance and innovative sports products

By combining B2B and B2C reach within a credible editorial environment, the platform creates strong market relevance for awarded products.

Product Evaluation Criteria

Products are evaluated based on:

  • Degree of innovation
  • Market potential

  • Quality of workmanship & overall impression

  • Sustainability

  • Value for money
  • Design

  • Functionality

A Holistic Outdoor Approach

Unlike traditional product-focused awards, the European Outdoor Award evaluates the entire outdoor experience, reflecting the true character of outdoor sports today:

  • Equipment and gear
  • Services and solutions

  • Destinations and tourism concepts

  • Campaigns and moving-image projects

  • Outdoor Athletes of the Year
  • Outdoor Material of the Year
  • Start-up
Award_Evaluation_Criteria_1©Holger Thalmann
European Outdoor Award 6©Holger Thalmann
European Outdoor Award 7©Holger Thalmann