5 Health trends & opportunities for the sports industry: WHO perspective

The 5 health trends at a glance: Trend 1: We are getting older. → WHO: "Gyms as a future part of the healthcare system" Trend 2: We are gaining weight. → WHO: "Changing environments that promote weight gain" Trend 3: We are losing weight mentally. → WHO: "Exercise alleviates symptoms, but is no substitute for…

ByMarleneJanuary 20, 20260Comments

Sportsbusiness Sustainability

From Regulation to Resilience: How Brands Can Turn Sustainability Regulations into Advantage

Regulation used to be something brands reacted to. Now, it’s something that reveals whether a business can compete. For sports and outdoor leaders, sustainability regulations aren’t background noise anymore, they shape how products are designed, how supply chains are managed, and how brands are judged by partners and consumers alike. New frameworks like the EU’s…

BySarinaJanuary 14, 20260Comments

Sportsbusiness

Nature Pays Off: How Biodiversity Protection Is Turning into a Strategic Brand Asset

Nature has always been the stage for sport and outdoor brands. From trails and mountains to rivers and coastlines, these environments do more than host products. They shape what brands stand for. What has changed is that nature is no longer a stable backdrop. It is under visible pressure, and that pressure is now shaping…

BySarinaDecember 23, 20250Comments