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Last updated: 31 July 2026

This Privacy Policy explains how personal data is processed when you visit futureofsportshub.com, use its features, contact us, or subscribe to our newsletter. It also describes the consent and analytics setup currently used on this website.

1. Controller

The controller within the meaning of the General Data Protection Regulation (“GDPR”) and other applicable data protection laws is:

contentkueche GmbH
Represented by: Nadine Meyer
Herzogstraße 64
80803 Munich
Germany
Phone: +49 (0)89 20070899
Email: contact@futureofsportshub.com

2. General information

Purposes and legal bases

We process personal data only where a legal basis applies. Depending on the context, this is usually your consent (Art. 6(1)(a) GDPR), performance of a contract or pre-contractual measures (Art. 6(1)(b) GDPR), compliance with a legal obligation (Art. 6(1)(c) GDPR), or our legitimate interests in securely and efficiently operating and communicating through this website (Art. 6(1)(f) GDPR). Where information is stored on or accessed from your device, we additionally apply Section 25 of the German Telecommunications Digital Services Data Protection Act (TDDDG). Technologies that are not strictly necessary are used only after your consent pursuant to Section 25(1) TDDDG.

Storage period

Unless a specific retention period is stated below, we retain personal data only for as long as necessary for the stated purpose. We delete data when the purpose no longer applies or you validly request deletion or withdraw consent, unless statutory retention obligations or the establishment, exercise, or defence of legal claims require longer storage. Consent-based processing remains lawful until the time of withdrawal.

Recipients and processors

We may use carefully selected service providers to host, secure, analyse, maintain, and communicate through the website. Where these providers process personal data on our behalf, we conclude data processing agreements in accordance with Art. 28 GDPR. Data is disclosed to other recipients only where this is legally permitted or required.

3. Hosting, security, and server log files

This website is hosted by Kinsta Inc., 8605 Santa Monica Blvd #92581, West Hollywood, CA 90069, USA. Kinsta acts as our processor. The hosting infrastructure currently used for this website is located in Germany. Kinsta may use infrastructure and subprocessors, including Google Cloud, to provide the hosting service.

When you access the website, the hosting systems process technical connection data such as IP address, date and time, requested URL, referrer URL, browser and operating-system information, HTTP status, and transferred data volume. This processing is necessary to deliver the website, maintain stability and security, detect abuse, and investigate technical incidents. The legal basis is Art. 6(1)(f) GDPR and, where applicable, Section 25(2) TDDDG. Server logs are normally deleted after up to 30 days unless a security incident or legal obligation requires longer retention.

We use TLS encryption to protect data in transit. Further information about Kinsta’s processing is available at Kinsta Privacy Policy.

4. Consent management with Usercentrics

We use the Usercentrics Consent Management Platform provided by Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany. Usercentrics records and stores your consent choices and makes them available to the website so that optional services are activated only in accordance with those choices. The platform also provides the “Privacy Settings” control through which you can review or change your decision at any time.

For consent documentation, Usercentrics processes a consent identifier, consent status (acceptance or refusal), timestamp, banner language, configuration and template version, and technical device/browser information. A local storage entry is used to remember your settings. The processing is necessary to comply with our obligation to demonstrate consent under Art. 7(1) GDPR and is based on Art. 6(1)(c) GDPR; storage that is strictly required for the consent tool is based on Section 25(2) TDDDG. Consent documentation is stored for one year. The data is stored in the European Union.

The Usercentrics CMP is loaded at the beginning of the page. Optional analytics and marketing tags managed through Google Tag Manager are executed only after Usercentrics has communicated the relevant service-level consent. Embedded third-party services are integrated according to their service-specific consent configuration. The current list of services, providers, purposes, data categories, recipients, storage technologies, and retention periods is available at any time in the consent banner under “Privacy Settings.” Further information: Usercentrics Privacy Policy.

5. Analytics and conversion measurement

Google Tag Manager

We use Google Tag Manager, a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Tag Manager is used to manage website tags and consent requirements. It does not create user profiles by itself. The container may technically load on a page, but analytics and advertising tags are controlled by the consent status communicated through Usercentrics and Google Consent Mode. The legal basis for optional tag activation is your consent under Art. 6(1)(a) GDPR and Section 25(1) TDDDG.

Google Analytics 4 and Consent Mode

With your analytics consent, we use Google Analytics 4 (“GA4”), also provided by Google Ireland Limited. GA4 helps us understand how the website is used and how visitors move through important journeys. Depending on the consent and configuration, processed data may include an online identifier, shortened or derived IP information, device and browser information, approximate location, referrer, page URLs, session information, and interaction events.

Our current measurement concept records, among other things, page views and the following business interactions:

  • clicks to the Collaborators Club, including whether the community or brand path was selected;
  • clicks to the European Outdoor Award page and, where an application link is available, clicks to the application or registration;
  • the display and use of newsletter signup forms or Mailchimp pop-ups, the start of the newsletter journey, a technically valid submission, and—after double-opt-in confirmation—a visit to our first-party confirmation page.

The corresponding GA4 event names are collab_club_click, eoa_award_click, eoa_application_click, newsletter_form_view, newsletter_popup_view, newsletter_start, newsletter_signup, and newsletter_confirmed. The key events used for conversion reporting are the Collaborators Club click, EOA landing/application clicks, and the confirmed newsletter subscription. We do not transmit email addresses, names, form-field contents, or other directly identifying contact data to Google Analytics. Newsletter events cover compatible embedded and dynamically inserted forms. Where Mailchimp exposes an explicit success signal, pop-up success can also be recorded. The newsletter_signup event indicates a technically valid form submission or provider success signal and may precede double opt-in. If you confirm the Mailchimp double-opt-in link and are redirected to our first-party confirmation page, newsletter_confirmed may be recorded, provided analytics consent has been granted. Neither your email address nor a Mailchimp confirmation token is transmitted to GA4.

Google Consent Mode is set to “denied” by default for analytics and advertising storage and is updated only after your choice in Usercentrics. If analytics consent is refused, no analytics cookies are set and our GA4 interaction measurement is not activated. You can withdraw consent at any time through “Privacy Settings.” The legal basis is Art. 6(1)(a) GDPR and Section 25(1) TDDDG.

Google may process data on servers outside the European Economic Area. International transfers are protected by applicable adequacy decisions, including the EU-US Data Privacy Framework where available, and/or the European Commission’s Standard Contractual Clauses. In our GA4 property, event-level data is currently retained for 2 months. User-level data is retained for 14 months, and the retention period is reset when new user activity occurs. These settings do not affect most aggregated standard reports, which may be retained separately by Google. Further information: Google Privacy Policy and Google Consent Mode overview.

6. Newsletter and Mailchimp

If you subscribe to our newsletter, we process the information entered in the signup form, in particular your email address and any optional profile information, to send the newsletter and manage your subscription. We use Mailchimp, a service of Intuit Inc. and The Rocket Science Group LLC, USA, as our newsletter and mailing-list provider and processor.

The subscription uses a double-opt-in process. After submitting the form, you receive an email asking you to confirm your subscription. We store the subscription and confirmation information needed to demonstrate consent, including timestamps and technical delivery information. The legal basis is your consent under Art. 6(1)(a) GDPR; documentation of consent is additionally based on Art. 6(1)(c) GDPR. You can unsubscribe at any time using the link in each newsletter or by contacting us. We retain subscription data until you unsubscribe and may keep limited proof of consent for the applicable limitation period where necessary to establish or defend legal claims.

Mailchimp processes data in the United States and may use international subprocessors. According to Mailchimp, international transfers are protected by mechanisms including the European Commission’s Standard Contractual Clauses and, where applicable, the EU-US Data Privacy Framework. Further information: Mailchimp Legal Policies and Mailchimp Privacy FAQ.

Mailchimp also provides optional website tracking code. This marketing technology is blocked until the corresponding consent is granted in Usercentrics. A newsletter form submission itself is initiated by you and transmits the form data to Mailchimp even if optional Mailchimp marketing tracking is not enabled.

7. Marketing, advertising, and social media

Meta Pixel and Facebook services

With your marketing consent, we may use the Meta Pixel and Facebook social features provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, Ireland. These services help us measure whether visitors interact with our website after seeing content or advertising on Meta platforms, create aggregated campaign reports, and, where enabled, form advertising audiences. Meta may process identifiers, browser and device information, visited pages, referrer information, and interaction or conversion data.

The Meta Pixel is loaded through Google Tag Manager only after marketing consent. The legal basis is Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Meta may process data outside the EEA and uses applicable transfer safeguards. You can withdraw consent through “Privacy Settings.” Further information: Meta Privacy Policy.

Google Ads and DoubleClick

Where advertising campaigns are active and you have given marketing consent, Google Ads and DoubleClick technologies may be used for conversion measurement, frequency control, remarketing, and campaign optimisation. These services are provided by Google Ireland Limited. The services may process online identifiers, device and browser information, visited pages, referrer data, ad interactions, and conversion signals. The legal basis is Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Further details and the current activation status are available in “Privacy Settings.”

8. Embedded content, fonts, security, and technical services

Depending on the page you visit, the website may use the services listed below. Optional services are blocked by Usercentrics until the relevant consent has been granted. The current service-specific details and your settings are available in the consent banner.

  • YouTube Video (Google Ireland Limited) for embedded videos. When activated, Google/YouTube may receive device, browser, IP, referrer, interaction, and account information. YouTube is activated only with functional consent.
  • Spotify for embedded audio or podcast content. Spotify may process connection, device, usage, and interaction data when an embed is activated.
  • Google reCAPTCHA for protection against automated abuse where forms require it. reCAPTCHA may analyse technical device, browser, network, and interaction signals. It is used only where displayed and in accordance with the consent configuration.
  • Google Fonts, Adobe Fonts, Google AJAX, JSDelivr, Cloudflare CDN, and Amazon Web Services for fonts, libraries, media, and reliable delivery of website resources. Depending on the resource and consent status, providers may receive technical connection data such as IP address, browser information, requested resource, and timestamp.
  • Gravatar for profile images where comment or author features use it. The service may receive a hashed email identifier and technical connection data when activated.
  • Sentry for technical error diagnosis where enabled. Error reports may include device, browser, page, timestamp, stack trace, and network information; form contents and directly identifying contact data are not intentionally included.

For optional functional services, the legal basis is your consent under Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Strictly necessary delivery and security processing is based on Art. 6(1)(f) GDPR and Section 25(2) TDDDG. Some providers may process data outside the EEA using applicable adequacy decisions and/or Standard Contractual Clauses.

9. Contacting us

If you contact us by email or through a form, we process the information you provide, your contact details, message content, and relevant technical delivery information to respond to your request. The legal basis is Art. 6(1)(b) GDPR where your request concerns a contract or pre-contractual measures; otherwise it is Art. 6(1)(f) GDPR based on our legitimate interest in responding to enquiries. We delete enquiry data when the matter is concluded unless contractual, statutory, or legal-claims retention requires longer storage.

10. International data transfers

Some providers named in this policy are headquartered in or use infrastructure in countries outside the EEA. Where personal data is transferred to a third country, we rely on an adequacy decision under Art. 45 GDPR, including the EU-US Data Privacy Framework for certified US recipients, or appropriate safeguards under Art. 46 GDPR, particularly the European Commission’s Standard Contractual Clauses. Where required, providers and we also assess supplementary technical and organisational safeguards. Residual risks may nevertheless remain, for example due to access powers of foreign public authorities.

11. Your rights

Subject to the statutory conditions, you have the right to:

  • obtain access to your personal data (Art. 15 GDPR);
  • have inaccurate data rectified (Art. 16 GDPR);
  • request erasure (Art. 17 GDPR);
  • request restriction of processing (Art. 18 GDPR);
  • receive data you provided in a structured, commonly used, machine-readable format and, where technically feasible, have it transmitted to another controller (Art. 20 GDPR);
  • object to processing based on Art. 6(1)(e) or (f) GDPR for reasons arising from your particular situation, and object at any time to processing for direct marketing (Art. 21 GDPR);
  • withdraw consent at any time with effect for the future (Art. 7(3) GDPR); and
  • lodge a complaint with a supervisory authority (Art. 77 GDPR).

For private-sector organisations in Bavaria, the competent supervisory authority is the Bavarian State Office for Data Protection Supervision (BayLDA), Promenade 18, 91522 Ansbach, Germany, www.lda.bayern.de. You may also contact another competent supervisory authority, in particular in the EU Member State of your residence, workplace, or the alleged infringement.

To exercise your rights, contact contact@futureofsportshub.com. We may need to verify your identity before responding.

12. Changes to this Privacy Policy

We update this Privacy Policy when the website, providers, legal requirements, or processing activities change. The version published on this page is the current version.