Collab Club for Brands
The Future of Sports Collab Club connects brands with passionate athletes worldwide to deliver real-world insights through authentic testing and trusted feedback – from idea to market launch.
The Collab Club connects your brand directly with a global community of passionate athletes. Through authentic exchange and real-world testing, you gain valuable insights into consumer needs, emerging trends, and what truly drives purchase decisions. Supporting brands from early ideas to market launch, the platform brings together thousands of independent consumer experts worldwide. These are not anonymous testers, but dedicated athletes whose honest feedback and expertise are trusted by leading industry partners.
Ready to unlock real consumer insight? Join the Future of Sports Collab Club.
Find the Solution That Fits You Best
The Collab Club offers tailored solutions to bring together independent, qualified consumer experts and the industry. The options and conditions listed here are intended as a general guideline only. We are happy to develop a customized.
Prototyp Testing
Starting at €7,000
Refine your product through staged testing with sports-enthusiastic consumers. Early feedback on functionality, design, and usability strengthens development before launch.
Product testing
Starting at €5,500
Test your products under real-world conditions and gain hands-on feedback from your true target group. Insights from passionate athletes translate directly into product improvements.
Project-Surveys
Starting at €5,000
Collect honest, data-driven feedback from an international community of sport enthusiasts. Structured consumer opinions actively support confident strategic decisions.
Annual Partner
Starting at €12,000
Build a long-term collaboration that combines multiple projects with continuous brand visibility. Ongoing consumer insights strengthen your brand throughout the year.
Prototype Testing
Step by step! Testing of the different development stages of a pre-series product:
Before the final production phase of the market-ready product begins, gather valuable feedback from independent prosumers to validate solutions. Allow sports-enthusiastic end consumers to test your product in order to evaluate functionality, design, and usability at an early stage. During the development phase, up to three product tests including experience reports can be planned to refine each process and integrate valuable insights into product development. Each project is individually tailored to the requirements of the product developers to ensure the best possible outcome for product development after the testing phases.
- Initial briefing call to define objectives
- Survey creation
- Teaser article in the Future of Sports Hub
- Segmentation and multiple call-up phases within the community
- Selection of participants
- Execution and supervision of the up to 3 surveys
- Live feedback from testers to product development
- Up to 3 Detailed reporting (presentation format)
- “Best of” feature in the Future of Sports Hub
Price: €7,000 net
©Holger Thalmann Product Testing
Our collaborators are not click workers, but genuine, enthusiastic athletes. Their independent testing insights have already convinced numerous renowned industry partners. Whether a product is already available on the market or still in the prototype stage, we always identify the right target group. We aim to keep the effort for business members as low as possible and are able to conduct tests across a wide range of scopes and regions. Costs depend on the level of effort.
Example: 1 test with approx. 10-50 testers from the D/A/CH region
- Initial briefing call to define objectives
Teaser article in the Collab Club Hub
Segmentation and multiple call-up phases within the community
Selection of testers
Support with sample shipping (shipping handled by the business member)
Execution and supervision of the test, survey-based
Detailed reporting (presentation format)
“Best of Testing” photo story in the Collab Club Hub
Price: €5,500 net
Optional: Tester feedback serves as the basis for a multilingual article on futureofsportshub.com. From €1,000 additional
©Markus Brönner Project Surveys
We bring the independent voice of consumers directly to industry partners – unbiased, honest, and international.
Example: 1 survey with approx. 150 participants from the D/A/CH region
Initial briefing call to define objectives
Survey creation
Teaser article in the Collab Club Hub
Segmentation and multiple call-up phases within the community
Selection of participants
Execution and supervision of the survey
Detailed reporting (presentation format)
“Best of” feature in the Collab Club Hub
Price: €5,000 net
Optional: Survey results form the basis for a multilingual article on futureofsportshub.com. From €1,000 additional
©Holger Thalmann Annual Partner
We offer a comprehensive, year-long collaboration that combines multiple projects with ongoing brand visibility – designed to provide continuous insights and a structured platform for engagement.
Minimum of two project-based collaborations per year (tests or surveys)
Year-round presence in the Collab Club Hub
Dedicated workshop to align on goals and objectives
Editorial showcase of project results on futureofsportshub.com
Content push supported by a dedicated content team
Insights and findings are structured to support confident strategic decisions
Price: from €12,000 net
©Simon_Beizaee Why you need the community to develop your products
Discover hidden customer needs, generate new ideas, and promote innovative products – the Collab Club redefines the relationship between consumers and companies:
- Engage in direct exchange with consumers who have a particularly strong interest in innovation and new products.
Using state-of-the-art platform technology, your brand and consumer experts can discuss new ideas and product features directly.
Select testers and developers precisely according to your criteria to ensure a high level of quality.
Leverage synergies and create unique on-site experiences like workshops, previews, etc.
©Holger Thalmann 
©Markus Brönner 
©Holger Thalmann The Successes of our Business Partners
The collaboration was smooth, professional, and perfectly organized from start to finish. The testers provided valuable insights and detailed feedback that helped us better understand how our products perform in real-world scenarios.
Level Gloves
What we truly value is the open and honest exchange with relevant, engaged consumers. The opportunity to interact directly and easily with selected consumers allows us to gather valuable feedback, new perspectives, and even fresh ideas for further development.
Bosideng
We gained genuine, actionable consumer insights that accelerated our expansion from traditional down products to functional down apparel. We highly recommend this platform to brands seeking breakthroughs in product innovation and market validation.
Merrell
Collab Club Members
Regina Henkel
Journalist
Andi Spies
Journalist
Ralf Kerkeling
Journalist
Prof. Dr. Martina Wengenmeir
Journalist
Harald Angerer
Journalist & Consumer Expert
Julia ‘Jules’ Topp
Trailrunning Coach & Consumer expert
Dominic Rasp
Professor & Consumer Expert